Are you looking to compete with your biggest competitors? Have they got Facebook pages and campaigns, and you want some too? Do you want your marketing campaign to be better than theirs? It takes a bit of know-how and a little time commitment, but by reading the tips and information here, you’ll be on your way to successfully marketing your brand on Facebook.
Generate some attention for your Facebook campaign by organizing a giveaway. Encourage people to subscribe by giving something away to some of them. Put the list of winners on your wall, and keep doing this every time you have a contest.
Try your hand at Facebook ads. This will help to promote your products in a very effective manner. When you want reach, Facebook ads are better. They generally do not cost a lot, and they can help you a lot.
Try developing a group rather than a page. This can encourage subscribers to make a community online and communicate regularly. Both pages and groups will allow your followers to see what you are doing and then they can respond in kind.
Link all of your content to your Facebook page. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.
Always answer to the comments and questions people send you on Facebook. Thank them for contacting you, and give them a great answer. Do not hesitate to share a link to your site if an article or page perfectly answers their question.
If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. Set up your offer and turn it into a Promoted Post on your wall. If it’s a good deal, you can give it to people that do not even like your page yet.
Custom tabs can give a big boost to the effectiveness of the results from your Facebook marketing. Custom tabs let you optimize information on your page for visitors that betters your business. For instance, you can have a contest tab if you’re running a contest.
Facebook is not necessarily the best place for your marketing. There are other social media platforms. Facebook is very popular, but other sites may appeal to other demographics. Do some homework to find out where your niche audience spends their social media time.
You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.
When making a decision, ask your fans for input. People like to feel that their opinions are important and valued. Empowering them to make decisions is a great way to involve your community. For example, let them choose the name of your next product or dictate the direction of your next blog post.
Only invest real resources in this form of marketing. So many people are on this site that you want your efforts to pay off. If you hand over Facebook responsibilities to someone who is overworked already, you will likely get poor results. Distribute the resources to get more out of it.
Try buying Facebook ads. You can target it by sex, age, geographical location and even likes. You will also be able to set up a budget so you can advertise only as much as you’d like to. A long-term commitment need not be made. Your ad can be ceased at any time.
When using Facebook to market your business, you may have trouble getting started. One easy way to begin is by adding a Facebook link to your website. This widget allows customers to easily connect to your business’s Facebook page. If they become a fan of your Facebook you can send updates that will post on their wall.
Always make sure to allow comments on your Facebook pages. What you think is content control is actually going to cause users to think that you are not interested in what they think.
Try offering exclusives when people “like” your page. Likes are a good way to raise the profile of your page. Think about something exclusive and free when someone likes your page. It may be something you offer to others, or perhaps the chance to win your sweepstakes contest. If you give people something that they find useful, then they’ll have no problem becoming a follower of your page.
There is no longer reason for not blowing the competition away now that you have gained the information from above. Now you can show them a few important things about what it takes to succeed! Try out the tips you’ve received and see how much more of an impact your Facebook efforts can make.
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