Is your company using Facebook? If not, you’re missing a golden opportunity. You need to handle your Facebook page right in order to make the most of it. Keep reading to learn how to create a great Facebook marketing strategy to use for your business.
Link all of your content to your Facebook page. If your site includes a blog, have it automatically summarized and linked on your Facebook. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.
Give Facebook advertisements a try. Routine postings can only get you so far in terms of promotion. To achieve real results deep into your customer base, Facebook ads may be ideal. They aren’t too costly, and can make a world of difference.
Keep your page creative and different from other pages. Add colors and pictures to your page. The sorts of people who like Facebook are sure to appreciate this type of page rather than a plain one.
Custom tabs can give a big boost to the effectiveness of the results from your Facebook marketing. The tabs let you organize your page information to make it easier for customers to navigate. For instance, your current giveaway can have its own tab that lets your followers know how things work.
You must not forget your current customer base. Lots of folks worry so much about attracting new followers that the previous customer group falls by the wayside. A respected audience is a happy audience. This leads to engagement of your customers who can then spread the word to others.
Consider Facebook as one way to share information. While Facebook can be used as a chat service, it is better used as a long-form content sharing medium. Treat it as a marketing medium. Use it to write full length blog-like posts, and even promote your website’s posts via your Facebook channel. Facebook will bring you a great deal of traffic if you do.
In exchange for a “like”, give your visitor a reward. Likes can get your Facebook page a lot of new attention. Consider offering people something free and exclusive if they like your page. You can offer a discount on your products or even give a free item. If you provide the chance to get something valuable, they will not hesitate to click the button.
Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. These clients only show up every now and then, so they are not interested in following daily posts. Instead, put your money into Facebook ads.
Make sure your posts have value. Put useful and interesting information in every post so people truly benefit from the time they spend with you. Avoid “empty” posts. Try not to “sell” too much, though, or your followers will quickly tire of seeing your name pop up on their news feed.
Think about creating your own group rather than just a page. A group creates a community of users all interested in a common topic. You can use both a group and a page to ensure your followers get updates from your page and can discuss it or share their own information in the group.
Get more followers by hiding content from those that aren’t fans. People will want to get to that information, so they will click Like. Don’t put too much of your page behind barriers, though, or it’ll get hard to draw anybody to it through SEO and other marketing methods.
Get fans involved in brand or company decisions. People will appreciate the gesture. There is nothing better than involving your fans in some of your business decisions. For example, if you run a blog you could ask them what kind of posts you should make.
Make a serious effort to keep the audience updated via your Facebook page. Having said that, avoid posting numerous times per day. Instead, just post once per day or two. Ensure your updates contain excellent information your customers will love.
Facebook Offers is a great tool for promoting giveaways and contests on your site. Once the offer is ready, change it on your wall so it shows as a Promoted Post. If it is a really good offer, you can even promote it to non-fans.
Always know the reason why you’re using Facebook. You also do not need to restrict yourself to a single one. Do you utilize it as a means to speak to customers. Or, do you want them to have a forum with which to contact you? There is a real difference between using your page to grow sales and using your page as a customer service tool.
One way to get the likes count on your page up is to occasionally throw contests. Offer to run a discount or a drawing for a free item when your goal number of likes is reached. This will net you more subscribers than you have now and also allows for a future opportunity for the winner to review your offering or prize.
Now that you have read this article you should be ready to create a Facebook page for your business. You’ve got the knowledge you need to start, so there really are no excuses for not doing so. Even if you have been on Facebook a while, you can always get better. Use the information you’ve learned to assist you.
Companies like car dealers may not need a page on Facebook for their business. Your customers appear randomly, so there’s no reason for them to follow all your daily posts. Invest in targeted Facebook ads instead.
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