Are you interested in having your business out there and seen by lots and lots of people? Do you know that Facebook can help you with that? There are literally millions of members on Facebook, and you can have them all as fans if you use the right techniques.
Make sure to communicate with your fans to understand their needs. If a person takes time to post on your page, make a note of what they said. You can alter your marketing ideas to match what your customers want. Don’t forget that your fan base is what has helped you get to where you are now.
Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. When a person likes your page, they can enter a drawing to win a great prize. Make sure you really do award the prize so you will be viewed as an honest businessperson.
Make sure that all content you publish online is at least linked to from your Facebook. If your site includes a blog, have it automatically summarized and linked on your Facebook. Your Twitter page and other pages can be linked straight to your Facebook account.
Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. Just get the offer all set up and change it to “Promoted Post.” If it’s a good deal, you can give it to people that do not even like your page yet.
Make sure to respond to all comments and inquiries sent to your Facebook page. Make sure to give helpful answers, and thank them for their time. If you have a page on your site that holds the information they need, share the link with them.
A great way to interact with your subscribers is to respond to their comments on your wall. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). Respond to concerns, especially when it is a direct question or product concern.
The custom audiences feature allows you to upload an existing email contacts for your customer base and target ads towards them. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
The key to successful marketing with Facebook is having a strong base of fans. This means you probably don’t need to put a lot of money into your marketing until you’re able to build up a fan base of 5,000 or more people. When you reach that goal, you get more followers from promotions.
Be selective when it comes to posting updates. Subscribers will get bored if your updates contain no value. Make sure your updates are helpful, educational or entertaining. Utilize Facebook Insights in order to determine what updates are most successful to give your audience similar content.
When you use custom audiences, you are able to target your ads to them by using their email addresses. This is a good way to improve your conversion ratio and reduce what you spend to develop your campaign.
Any company that doesn’t regularly deal with customers doesn’t really need to have a Facebook page. Random customers have no incentive to keep up with your posts. Instead, turn to Facebook targeted ads to reach new customers.
Facebook is an effective tool to use while in business. Millions of Facebook users have the potential to connect with your business. Use these helpful tips, grow your business and socialize with your fans. The potential is unlimited regarding Facebook marketing.