In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
Don’t send random messages to your customers. Every message you send them should be relevant and useful. Nothing can kill a good mobile marketing program faster than unnecessarily contacting your customers with frequent messages. Customers want information, not funny texts that they would normally get from a lose friend.
Cell Phone Numbers
You should begin your mobile marketing efforts by constructing a database. Don’t add cell phone numbers randomly into your database. That can be trouble. Having cell phone numbers requires that you have the person’s permission first. To obtain permission, you can create a form for downloading or a process through which users respond to a text message.
When you are gearing your website towards mobile users, remember brevity is a virtue. Make sure your site is filled with good information and not just there for keyword stuff. When you are dealing with mobile marketing, you should just keep it simple.
Always tailor your campaign to your customers. You should understand what your customers need and use that premise as your basic mobile marketing advertisement. If you don’t know the needs and preferences of your target market, you will have difficulty gaining them as customers. In order to be successful, you need to do your homework and know all that you can about them.
Don’t forget to use QR codes on your printed advertisements to appeal to smartphone users. Those with smart phones and appropriate mobile devices can easily access specials or your website. Have the QR codes on collateral like catalogs, business cards, posters, and brochures. A customer may be genuinely interested in your product or service, and a QR code ensures that they can instantly learn more about your company.
Examine what techniques your competitors are using via mobile marketing. Follow them on Facebook and Twitter. You have to stand out from your competitors.
The key to mobile marketing is to keep your message short and to the point. They need to be able to quickly digest the message you want to convey.
A time tested and proven method to get a leg up on competitors is to be mindful of what they are doing. You need to set yourself apart from everyone else.
As a general rule, a product’s customer base is constant unless there is an industry-wide factor that causes a change. On the other hand, mobile customers are not as stable and access to them can be changed by elements that are external to your market. Outdated or irrelevant technology can actually hurt your business, so it is important to remain up-to-date on new developments to maintain a competitive edge.
To have a successful standalone mobile platform, you must have a home base. Your mobile presence is dependent upon driving your customers to that base, or keeping contact with those who are already in contact with you. You should never develop your entire business around a mobile platform.
It pays to have a dedicated short code. This can be expensive, but it protects your brand. You’ll also get some legal coverage.
A customer base typically remains the same unless market factors prompt a change. However, this doesn’t always apply to mobile customers. Many dynamics outside the realm of your particular market can cause fluctuations in this customer base. Changes in technology can have a dramatic effect on your business, so stay up to date on all of the latest advances in technology.
As a mobile marketer, you should understand how the mobile devices are set up in order to properly understand how to create your sites and other advertising material. View your campaign on as many different mobile and smart phones as possible to test out your ads, links and other interactive materials from the perspecitve of a consumer.
Make sure that your mobile marketing ads are easily forwarded from one friend to another. When you are cleaning up your ads, make sure that they will be easy to send to others, and consider adding an incentive for those that do forward it.
Remember that it’s real people that you are messaging so treat them with the respect they deserve. Keep this in mind during your conversation.
The tips listed here will guarantee your success as a mobile marketer. You must be willing to learn as much as possible and apply that knowledge whenever possible. Keep this in mind as you use these tips to develop your mobile marketing plan, and increase your company’s promotional reach.
When building your mobile marketing campaigns, test them out to be sure they work with all the major mobile platforms. Unless it works well with all of the most common devices on the market, you will risk losing out on thousands of prospective customers.