Are you a business owner? If so, you know the importance of advertising your business! You have probably tried billboards and ads in your local paper. Video marketing is currently a very effective method of promotion. Read on to learn how making and posting videos online can help attract customers to your business.
Don’t overstay your welcome in your video. The majority of people aren’t going to watch long videos; therefore, you need to provide them with the desired information quickly. Should you require a longer, more detailed video, it may be best to divide it into segments. For example, a 20-minute video could be split into four separate videos of five minutes each.
Don’t be intimidated by video marketing. It’s possible to create effective, appealing videos without A-list stars and pricey equipment, a tripod and camera are sufficient. Demonstrate to your viewers the production and design processes that go into the finished product, or explain more about your organization and its values.
You can stay close to your customers by using video marketing. Request that clients ask you questions then respond in video form. You should try giving away some freebees to customers that ask questions.
Don’t think that anyone is going to watch a 20 minute video. If you are using the video to perform a demonstration or step-by-step guide, give yourself as much time as possible, even up to 20 minutes, to ensure that you fit everything in. But, if you plan to just talk with viewers about a promotional sale or provide new information, your video ought not be longer than 10 minutes.
When shooting a video it is okay to keep things simple with your equipment. In most cases, it’s not the technical brilliance of the clip that achieves the desired results. A simple video can do as well as a fancy one.
You need not feel like you have to hire professionals to make a decent video for your business. There is no need for expensive equipment if your video is in focus and balanced. You can create an excellent video without a script, even if you do not have any experience. Simply act naturally and speak directly towards your camera. Perhaps you don’t need to do so, however. You may be able to do what needs to be done by using nothing more than screen captures and PowerPoint pages.
Screenshots of your business website can be used in the video. Your viewers can see the site and its setup. Screenshots also can be used when showing a how-to video. Take your screenshot, and use video software to include it in your video.
Your titles are very important. Make sure your titles are relevant and interesting to draw viewers in. This will spark interest in things you want to let them know about. Don’t rush the creation of great titles.
Of all web searches, directions on how you do something rank highest. When you create a tutorial video, people who are interested in that specific topic will find you, meaning you’ll always be getting targeted visitors from the niche you meet. People will be more interested in what you are offering if they think of you as an expert.
Be sure to include good links to the products and services you wish to sell. If possible, include this link in the video player. The advantage of including the link in the player is that when the video is shared socially, it will be available for those who want more information.
If you are hosting the video on your website, have a subscription form for your mailing list right below the video. People may wish to find out more about what your video is about, so you can utilize this time to get them more information.
When you go to any public event, such as trade shows or conventions, take a camera with you. You might get your chance to interview influential people within your business niche. If you are giving a public talk, make sure someone records it.
After collecting important data on the first video, start on the next one. Analyze your results and use them to create an even more effective video the next time. Make adjustments to the content, polish dialogue and upgrade equipment if possible. Each version will be better than the one before it!
Make sure your videos are full of interesting information. A couple ways to attract viewers include relating some interesting news and amusing them with a demonstration. Boring videos will always fail. The days of long, dull informercials is long gone. People now have higher standards for video content. The more interesting and engaging your videos, the more likely you will be to see sustained growth and increases in traffic.
The key to success in video marketing is to share it as widely as possible. Send it to family and friends through email. Blog about your videos on your website. Let people know via any form of communication you can think of. Put it on Facebook, YouTube and whatever video hosting sites you may use. It’s vital that you spread the word about your videos if you wish to succeed in video marketing.
You need to be yourself in all videos. Viewers want to listen to someone real. The more they trust you, the more brand loyalty you will build. They will identify the products with you personally.
Get viewers to take action when viewing your videos. This is what is commonly referred to as a “call to action”. As an example, if you’d like your viewers to subscribe to a newsletter, request that they click a link provided in the description of the video. The easier it is for people to sign up, the faster your mailing list will grow.
Stories are fun to hear. Do you have stories about your business that you can tell? Share video of charitable events you’ve taken part in and discuss them from inception to action to results. Ask your customers to share their stories with you to get them involved in your video marketing campaign.
Be funny when you’re making a commercial for your marketing campaign. Boring commercials will drive away customers. If your commercial is funny or controversial, it will catch the attention of your potential customers. Be creative and do things that no one else is doing. An entertaining and funny commercial is the recipe for success.
Your viewers want you to be honest with them. If you are going to make a video, make a video about something that you are truly interested in or believe in. People can tell when you’re not being truthful, and that will make you lose customers fast. If you are honest, they’ll keep coming back and may even tell their friends!
Never restrict your video posting to YouTube alone. It is definitely part of your strategy, but there are other useful video sites as well. Ask customers to answer surveys to find out which video sites they visit often.
Before beginning your videos, look at videos made by your competitors. Look at what you enjoy and what you don’t as if you were the customer. Then think about the reasons why you feel the way you do about a video. Get feedback from others in a similar fashion. Use this important feedback to make a great video of your own.
After reading this article, you should now know the importance of video marketing. Tradition methods of advertising are becoming less and less popular. Digital communication channels, on the other hand, continues to become increasingly popular in building an online persona for yourself and your brand. Put the advice you’ve just read into good use, and you will succeed in reaching a brand new audience.
Once you have a number of comments on one video, make another. Make use of this information in order to improve the content and production of your videos, and post new videos. Remember that this process should be continued indefinitely. You will never achieve complete perfection. You should always be striving for more.
Excerpt from Kelly (blog owner) I may earn a small commission for my endorsements, recommendations, testimonials, and/or links to any products or services from this website. Your purchase helps support my work in bringing many people real information about working at home and getting great deals on products or services. I don’t always support all views of writers to this blog in any content (blog post or page). I don’t always support or recommend the products in the advertisements.
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