Facebook Marketing: Social Media Darling Or Devil?
There are many ways your business can use Facebook to connect with its fans. Social media is more popular than ever and is a great tool for communication. Use this to your advantage and utilize Facebook as a way to introduce your business to the world.
Contests can be used to your advantage. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Always award the prize though; you don’t want to be viewed as dishonest.
Always respond to comments written about you or to you on Facebook. This means checking you wall for questions or comments regularly. Respond to concerns, especially when it is a direct question or product concern.
Make sure any content you publish is linked through your Facebook. Set up your blog so that new posts are automatically linked on Facebook. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.
Do not let SPAM overrun your Facebook page. You can monitor your page by using filters, even if you are not online. If you have different page administrators, they can help you with this.
Don’t neglect your existing audience. Many people focus on new fans and customers, all the while forgetting the people who they already have on their team. For a stronger Facebook marketing campaign, your audience should feel respected. This leads to engagement of your customers who can then spread the word to others.
Generate some attention for your Facebook campaign by organizing a giveaway. Encourage your visitors to join your page in order to be eligible for some free products. Just announce a winner and repeat the promotion as necessary.
Choose your updates very carefully. Subscribers will lose interest quickly if the content you share isn’t valuable. Make sure your updates are helpful, educational or entertaining. Use Facebook Insights to find out which updates are the most successful so you can provide your audience with more similar content.
If you only deal with a customer every now and then, you don’t need a Facebook page for your business. Your customers appear randomly, so there’s no reason for them to follow all your daily posts. Facebook ads that target customers with a specific interest may be a better bet.
Make sure your Facebook page isn’t being inundated with spam. When editing your page, look at filter options so spam can be looked into, even if you are not on all the time. Anyone with administrator privileges to your page has access to these filters.
Make sure your followers can easily share your content on Facebook. If your page has valuable information, some of your audience may tell others they know about it. Interaction and sharing are at the heart of what Facebook does. Working to provide valuable information to your audience will help ensure your business succeeds.
Are you ready to take advantage of social media and use it to help grow your business? People adore social media, and you should take advantage of that. Apply the tips you’ve just read, and grow your customer base.
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