It’s almost certain that you have relatives who use Facebook. It is even possible that your Mom or Grandma are on Facebook, too. You need to determine if your customer base uses Facebook. If you feel confident they are, then marketing on Facebook could be a good choice for your business.
Consider using Facebook advertisements. Normal posting only adds so much when it comes to promoting services and products. To extend your reach, use ads to reach outside your normal followers. They are inexpensive, and can make a big difference.
Think about making a group rather than a page. Using a group may encourage your followers to create a group; thus, allowing them to interact with one another. You can have both a group and a page, the page for updates and the group for interactivity.
Chose what you share as an update carefully. Subscribers will rapidly grow disinterested if your updates include content they do not find valuable. They should offer help or be educational or entertaining. Take advantage of Facebook Insights as a way to discover which updates are truly useful in order to give followers what they like most.
Obviously, you are seeking to obtain more sales by marketing on Facebook. Setting monthly goals will help you do this. Likes don’t mean anything unless those people are also buying from you. When you’re not getting results, change your strategy.
Don’t share irrelevant updates. Only talk about stuff that will interest your target audience. Use your own personal Facebook account if you wish to do that.
Get fans involved in brand or company decisions. You make people feel important when you keep them involved. You can tap into this by having your community help you with some decisions. As an example, a blogger could have readers vote on a topic they’d like to hear about.
Do not turn off comments; your fans need to tell you how they feel. You may think that you can use this to keep people from posting bad things, but in the end it will make people think you’re not interested in their comments.
Only put professional pictures on your Facebook. These photos need to have something to do with your business. If you are going to take personal photos, make sure that you use a great quality camera and you don’t post anything that will give people a negative view of your brand.
Run contests to get likes on your page. Offer discounts or freebies once you get a sufficient amount of likes. This should get you lots of new subscribers and provides an additional opportunity for your winner to check out your prize.
Get customers to use your Facebook profile to put up reviews. People love to read reviews and often rely on them to make decisions. Potential customers will be more likely to make a purchase if they see the thoughts of satisfied customers on the wall of your Facebook page.
Have followers recommend your page to their friends. Offer a discount to everyone who shares an update with someone else. You can hand out your incentives after your subscriber goal is met.
Try giving something away in a contest to get people interested in your page. For example, you could ask those that follow you on Facebook to take a picture of themselves using your product and post it on your page. When the contest is over, choose a winner.
Remember that having a huge number of followers is pointless if that doesn’t translate into sales. Target your marketing on Facebook towards your target demographic. Look at your conversion rate to get an idea of how successful your campaign is.
When a reader leaves negative comments for you, make the effort to respond. Ignoring complaints will give a negative image of your brand. If you’re able to handle this correctly, people will notice it and they may work with you later on.
Hire someone to take care of your Facebook page on a daily basis so your marketing can get the attention it deserves. The employee will be able to update your page regularly and keep your followers interested. What is even better is that users can share your posts with their friends as well.
Look out for those who may attempt to sabotage your Facebook marketing. Lots of people have enemies, but with Facebook, it can be easy to harm another’s reputation in no time at all. Stay on top of your page for people that might post bad things on it.
Set goals for your marketing campaign. You should have target goals that you try to meet each month as far as advertising and sales. If your goals are not met, then you should explore better strategies in marketing through social media.
Your Facebook posts should be interesting, relatively short and have a focused topic. A high quality image should go hand-in-hand with your post. A post that grabs attention with an interesting picture is much more effective than a simple status update, making your page look active. Additionally, “like” each comment posted to your Facebook page.
Try not to bombard your customers with sales messages. Folks like to make decisions on their own time. If you have the sales page within reach, they can click it of their of their own accord.
Remind your followers that you are a fan of theirs, as well. Post limericks you have written about how great they are or you can wish them a great day on a holiday. You should also reward loyalty in the form of giveaways.
You’re a Facebook user, so use your own experience to understand what a customer looks for. These tips and your knowledge can help you build a successful campaign. The larger the effort you want to put in, the greater the profit you will receive.